EARS is a Radio Sales Representation founded in 2019 in Uganda. It was initiated by Uganda Radio Network (URN), Media in Cooperation and Transition (MiCT); Germany’s largest media NGO and Florian Ruckert the former CEO of RMS, Europe’s largest Radio Sales Representation. URN has served the radio industry in Uganda for 17 years whereas MiCT has been supporting radio in Africa, Middle East and Asia since 2006.

The initiative was funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) to strengthen independent radios in East Africa

Since the digital migration process in 2015, The Kenya Media landscape saw an increase of consumption through the usage of mobile phones and data services in accessing Radio, TV and print content.

Research continues to show that media remains the most trusted democratization of information, providing positive contribution and conceptualization of appropriate content of national development and social cohesion.

Radio, currently the most utilized medium for advertising, remains a powerful medium of communication mainly attributed to the large audiences it attracts using various digital devices to inform, educate and entertain.

There is need for data driven decision making for consumer understanding. EARS Kenya, is a radio aggregator that supports Organizations to run bold, clear and impactful product or service communication at National, Regional and County levels.

We use data driven and automated processes to offer end-to-end solutions for radio campaigns, where brands get the effectiveness exposure of a high and wider diverse reach.

Radio is still the most consumed media source in Kenya; therefore, our affordable packages are designed with the highest reach at National, Regional and County levels, ensuring inclusiveness and diversity at the best available CPM (Cost per thousand listeners).

We compliment your campaign with our services which include generation of content development and translation, audio-production, distribution, monitoring and ensuring compliance as well as single-radio-station add-ons.